Professional Experience (RESUME)

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Responsibilities: Team Development & Performance | Budget Management | Marketing

Automation Process Creation & Implementation | Demand Generation | Persona

Creation | Value Propositions | Packaging | Pricing | Content Creation | Marketing Plan |

Marketing Targets & Goals | Sales Goal Alignment | Product Marketing | Campaign

Execution | Competitive Intelligence | Sales Enablement | Database Management |

Events | Paid & Organic Social Media | Award Submissions | Brand Standards

Accomplishments:

• Restructured existing team into demand-focused team from creative-driven organization

with 32% cost reduction

• Conducted multiple training workshops to fill knowledge gaps in first 60 days

• Built and implemented marketing to sales lead flow process in Hubspot in first 120 days

• Implemented new packaging and pricing model to increase declining ASP/MSP

• Created new personas and value propositions for 3 primary buyers in first 60 days

• Increased webinar registrations by 746% and webinar attendance 17x on average

• Ran COVID-19 engagement campaign that reduced churn by nearly 30% and increased

lead flow

• Built competitive battle cards and trained sales on top 12 competitors

• Achieved, then exceeded marketing qualified and sales accepted lead targets within first

90 days

Responsibilities: CXM Strategy | CXM Subject Matter Expert | CXM Market Positioning |

Vertical Expertise | Market Intelligence | Competitive Analysis | Trend Identification |

Market Risk & Opportunity Assessment | Buyer Identification & Positioning | Revenue

Generation | Global 3YP Contribution | Value Propositions | Event Presentations | Press

Input & Resource | Sales Alignment & Enablement | Analyst Influence & Awareness | Key

Resource & Contributor to Product Management, Technical Product Management,

Corporate & Field Marketing, Sales Enablement | Global Workstream Team Lead

Accomplishments:

• Established first true product marketing group across the entire organization of

5,700 employees

• Introduced new pricing model to increase ARR (annual recurring revenue) adopted in 80%

of new US enterprise sales

• Secured and expanded legacy sales in service provider market with new licensing model

(50% of maintenance revenue)

• Initiated and delivered first-ever quarterly enablement sessions by vertical on trends, impact

and opportunities to global organization

• Developed market migration strategy adopted by senior leadership team, global

organization, analysts and customers from CCM to CXM

• Presented keynote strategy presentation at 2019 Analyst Days

• Led opening and closing sessions at 2019 Inspire Days (global user conference)

Responsibilities: Portfolio Rationalization | Portfolio Positioning & Value Propositions |

New Audience Identification | New Audience Research | Packaging, Licensing & Pricing

Reinvention & Rollout | Product Marketing and Management Coordination | COMEX

Liaison Revenue Transformation | Customer Experience Assessment | Portfolio Rebrand

Accomplishments:

• Consolidated solutions from four disparate entities into one portfolio in first six months

• Validated new CXM portfolio positioning with leading industry analysts

• Presented CXM portfolio in three breakout sessions at 2018 Inspire Days

• Selected as member of six person global re-branding committee

• Reported directly to COMEX (Commercial Executive Team) on bi-monthly basis to bring

strategic initiatives to fruition

• Built and tested new business model to simplify licensing and pricing model and transition

to annual recurring revenue model

• Led operationalization of new business model with global task team including: price

modeling and validation, system integrations, services enablement, sales enablement, price

book construction, system implementations and global adoption

• Reduced cost to serve customers by 50% with new model

• One of two employees (118 total) promoted to group position at time of merger

Responsibilities: Team Performance | Marketing Operations | Pipeline Management | Lead

Generation | Content Creation | Digital and Print Media | Paid & Organic Social | Events

| Campaign Management | Product Marketing | Sales Enablement | Audience Research |

Solution Launch | Brand Management | Sales Kickoff | Quarterly Business Reviews | New

Market Opportunity Identification & Introduction

Accomplishments:

• Introduced lead management process to organization

• Rearchitected website to engage audiences in multiple ways within six months

• Selected, implemented and rolled out Marketo as new marketing automation platform and

integrated into Salesforce.com

• Co-created rubric for vertical market opportunity evaluation (later globally adopted)

• Led branding, value proposition creation, positioning, content creation, field enablement

and sales training to bring new offering - Quadient Ignite™ to market

• Drove $6.3m of new revenue into organization at minimal cost utilizing innovation,

research and partnership methodologies

Responsibilities: New Opportunity Creation | Territory Management | Revenue

Contribution | New License & Subscription Delivery | Prospect and Customer

Segmentation | Account Plan Development | Close Plan Creation & Management | Client

Relations | Brand Representative | Internal Liaison to PreSales, Project Management,

Professional Services and Customer Support

Accomplishments:

• 218% to goal for first quarter in Sales

• Largest Managed File Transfer Deal, Q3 2012

• Goal Smasher, Q3 2012 & Q1 2013

• Largest Managed File Transfer Deal in Company History, Q1 2013

• 112% to goal, YTD 2013

• Field Sales Leader, YTD 2013

Marketing Manager @ CLEO

Education Director @ Rockford Art Museum

Marketing Coordinator @ ColinKurtis

Marketing Professor @ ESLSCA BBA Paris

Project Director / Consultant for Dr. James Haefner

Head Teaching Assistant @ University of Illinois at Urbana-Champaign